Diving deep into a surreal vision for Esum Cosmetics Blue Sapphire Mascara launch, this editorial was all about transformation. We explored the intersection of summer, water, and the vast unknown, channeling it through an alien-aquatic lens.

 

The lashes became the centerpiece: sculpted to resemble coral formations, they created a rich, textural contrast that echoed oceanic life. A gradient of Black Onyx melting into Blue Sapphire gave the eyes a multi-dimensional, futuristic feel, merging the classic with the unexpected.

 

To let the story of the eye unfold fully, everything else stayed stripped down and elemental. Pure skin and bare texture all serve the lashes' bold visual language.

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